Jeffrey Perlman
Brand Builder
Jeffrey Perlman
Brand Builder
About

As former CMO at Zumba Fitness, Jeffrey Perlman was instrumental in growing Zumba from a small direct response company in 2006, to the largest branded fitness program in the world in 2014 - serving 15 million weekly class participants in 186 countries. Widely credited with transforming Zumba into an iconic lifestyle brand, Perlman oversaw Zumba's global marketing initiatives and creative direction, as well as strategy, licensing, product innovation and business development in the entertainment space. Under his watch the company grew to become Inc. Magazine's Company of the Year in 2012 with a valuation of $550 million. Perlman left his active role at Zumba in 2014 to find new ways to create impact. He joined Mindvalley as chief of strategy in 2017. Since then, Mindvalley has grown from a small internet marketing company into the fastest growing personal development brand in the world, poised to redefine the education system at large and valued at half a billion dollar. In 2019, he founded a boutique brand strategy firm with the mission of creating mega brands that move humanity forward.